Posts Tagged ‘Twitter’

Yesterday I met more of my PLN – hooray!!! I had met @fionawb a couple of weeks ago, and she had graciously invited me to her birthday party – so I cajoled Hubby into meeting new people (he’s spent the last four weeks in a CPA-exam induced cocoon, only emerging on Thursday, and to be honest, prefers the hermit life to the social butterfly one), dragged the kids with us, and drove down to Brisbane.

I must admit, it’s rather strange meeting people in real life that you’ve already gotten to know a little via social media. Even Fi surprised me with her “Shall I introduce people by names? Or with their twitter handles?” question – but I have a feeling that that question is one that gets asked more and more, now that social media is becoming so prevalent throughout all cultures, all societies, even all age groups! But it was *so* good to just fall quite easily into conversation with @rachwray (and of course, have some cuddles with #babywray!) and @jzgarnett – it feels a little like you’re ‘starting’ a friendship kind of half-way in! But it’s great. The ‘ice’ is already broken, so to speak!

So yes, yesterday was a good day. Apart from my three cherubs terrorising #twoboycats and wanting to eat all of Fi’s chocolates, I was immensely happy to have connected IRL with people who inspire me in the twitterverse.

Thanks for a great day, my friends! And thanks SO much Fi for inviting me!

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That’s how my life feels right now. It’s just so jam-packed… and I love it! Okay – I’m up again, on my computer, posting at 5.52 am, after settling Mr 3 at 2.48am and again at 3.52am, and then deciding to just stay up because I’ve got so much to do anyway…

So the weekend before last, Hubby and I spent Saturday together. No kids. (Yes, this is actually rare enough that it rates a mention. Sad, really…!) and we visited IKEA. We’ve been married almost 18 years, and only now am I learning that his dislike of ‘clutter’ means that he dislikes bookshelves. He prefers furniture with doors – cupboards, wardrobes, buffets, etc etc). Rather a revelation for a wife who loves books (yes, @jobeaz, the physical variety! I haven’t really warmed to the whole idea of eBooks yet!) and who has lots and lots… and lots of them.

Never mind; I’m adaptable. So I started planning how to ‘de-clutter’ (without spending too much money, of course!) and this meant that yesterday was furniture-moving day. I re-worked the girl’s bedroom (Miss 7 got the shock of her life when she got home from school!), Mr 3’s bedroom, our bedroom, the dining room, and have started on the lounge room. This Saturday will see two large pieces of lounge room furniture moved to my in-laws, to make room for the new TV/entertainment unit (not yet purchased, but it’ll be coming from IKEA) and the new lounge (again, not yet ordered, but this will be from Fantastic Furniture because I really like their ‘storage’ lounges) – oh, and the orientation of the furniture in the lounge will also change 90%. So it’ll be (eventually) like a whole new house. (And maybe that’s why it’s been over 15 years since I visited IKEA!)

So that was yesterday. On the work front, I discovered last night that a tweet I sent got retweeted by three people.

One of these accounts has over 19,000 followers! And a reply tweet I got form another of these people (in South Africa, by the way) said that she loved my link; and that her friends were currently sharing it around on Facebook. So how COOL is social media!!!

It’s Monday. It’s 4.54am. I’ve been up since 2.30, courtesy Mr 3 and a couple of nightmares. I’ve just finished my weekly blog entry for Bloxham Marketing, and I’m pretty proud of it (considering the time of day, and the lack of sleep, I’m quite impressed with myself) but right now I’m feeling too lazy to think up another post for “Hmmm…” for my regular Monday entry… so I’m going to cheat and re-post the same content here. Sorry! (Actually, I choose to think of it as sharing my granule of wisdom with my ‘personal blog’ audience as well as my ‘work’ one… LOL) Plus there’s a bonus – it won’t be posted there until 8.30am today. So – those of you who are up early – get to read it first. Yay! (LOL again) Here tis:

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The ‘Survivor’ Guide to tweeting for your business

Survivor: Outwit. Outplay. Outlast. It’s exactly these three ideas that you probably want for your own business, right? To stay ahead of your competitors; to remain viable in your marketplace? Me too! So – what can the Reality TV show Survivor, the creator of this phrase “Outwit. Outplay. Outlast.” teach us about using twitter for our businesses? Read on!

1. Form alliances

From that very first season, the importance of ‘alliances’ was obvious. Those in an alliance, got to the final tribal council. And the strongest member of the alliance, won. It was as simple as that. On twitter, we need to do the same. Form alliances. Follow others. Engage with them (retweet their good stuff; reply; converse) and respond genuinely when your followers retweet, reply to, or engage with, you.

And the idea here is to be genuine. People don’t readily ‘form an alliance’ with automated tweets. Okay – I admit it – I used an auto-responder on my @BloxhamMkting account for a while back there, which automated ‘Thanks for the RT” and “Thanks for the mention” and “Thanks for the follow” – until I realised just how quickly this was turning off the exact sort of people I wanted to engage with. The genuine ones; the leaders in the fields I was seeking to be a part of; and (of course) my own followers. I also realised how much I hate automated responses filling up my own @mention stream – even worse, my DM inbox. This convinced me. Now I use auto-responders only for the tweets I send (and no, not to just send the identical content to Facebook as well!) Want strong ‘alliances’? Engaging with others is the best way to form them.

2. Honesty – always the best policy

On “Survivor”, it’s always easy for the audience to spot the fake. Watching the show then becomes more interesting, as we’re waiting to see when the double-crossing character finally gets ‘caught out’ in their lies and deception. Often it’s those who’ve been the most ‘honest’ who get the fartherest. Likewise on twitter. If you’re tweeting for your business, realise that there are people out there who don’t like your business (especially if you’re a big company!) and that you’re going to probably get some flack for things that you have, or haven’t, done. So be honest when people tweet that negative stuff. Acknowledge that something’s gone wrong. Use the instantaneous nature of twitter to try to rectify the problem. Your community will appreciate the honesty.

3. Loyalty will get you further

Loyalty. Let’s face it – in business, that’s what we want, right? A loyal customer base. But there’s only one way to get their loyalty – be loyal to them. Be dependable. Be consistent. Be the brand that they know that they can rely on. On Survivor, those who remained consistent throughout, engendered the most respect – and that’s whether they were consistently ‘nice’ or consistently ‘evil’ (to use ‘Survivor’ terminology, here) – wholly and solely because they were consistent. The people who formed alliances with them, respected them because they were dependable. Those characters who (again, using ‘Survivor’ terminology) flip-flopped, back and forth between different choices or different strategies? They lost the respect of the other players extremely quickly. When you’re tweeting for your business, this is the last thing we want! We want the respect of our customer base, right? So be loyal. Be consistent. Be dependable.

4. Have a strategy

Think ahead. Know your business plan. And – sparingly, and where appropriate – share parts of that plan with your followers. Use your strategy to inspire your loyal customer base, just as those who were the leaders in their tribes shared their vision of the next strategic move with their allies. On twitter, use the functionality to reward those most loyal; and also to get your message out and extend your reach. New eBook? First mention of a new product release? Just a thought – let your loyal followers be the first to know! Whatever your strategy; devise it, and follow it!

5. Adapt to the situation

Some of those ‘Survivor’ challenges are absolutely crazy. But that’s what makes the show so entertaining. Likewise, some situations in business are going to see you doing things that you never would have expected. Three years ago, you never would have been reading a blog post about how to use twitter for your business – and what tips a reality TV show can give you on the topic!!! But you’ve adapted, you’ve changed, as the world has changed. Kudos to you! Just don’t stop now. The world *is* changing – faster than we can even realise it – so we need to adapt. Yes, today we need to ensure that we’re tweeting for our businesses; retweeting, replying, and genuinely engaging with others, however… who knows what may lie around the corner? We’ll need to rise to conquer these new challenges. If we don’t, we’ll end up in the business equivalent of Tribal Council, where the real world equivalent will snuff out the remnants of all of our hard work and say “The Marketplace has Spoken”. And none of us wants to be there, so we?!

So – five ideas that ‘Survivor’ can teach us about tweeting for our businesses. What did you think? Did I miss any? I’d love to hear your thoughts!

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Well, that’s been my thinking over the past couple of hours (in between settling my little man from his night-time horrors). Sorry again that I’m not feeling up to writing a whole heap here. But I’d love to hear what you thought of my BloxhamMarketing post!

And have a great day, dear readers! (I think I might head back to bed now. It’s cold out here and it may (please, God!) remain dark and quiet for another hour or so yet…)

From time to time, I google my name. Being probably the only ‘Ceridwyn Bloxham’ that’s alive on the face of this entire planet, I’m pretty sure that all search results on the first couple of pages are actually going to relate to me in some way. (And that’s pretty cool…!) But it hit me the other day that I’d never googled “KRidwyn” – my new(ish) twitter handle, and what I’m going by more and more recently, because it’s just easier, phonetically speaking.

SoI did. I ran a google search on KRidwyn – and again, most of the first page or so related to me (again, that’s pretty cool!) and seeing as I mainly use KRidwyn on twitter, most of the search results were for twitter analytics tools. ‘That’s fine with me,’ I thought. But then one caught my eye. It put a price on my account. Finally, a monetary value on my worth as a digital citizen! (Yes, there’s always Klout – where I’m hovering around a 48 – and I’ve played with, and given up on, 20ft as a way of measuring my influence… but this was a MONETARY value! And it was for $116.95!!!)

Here is a screenshot of the relevant section of the webpage. And yes, my value’s gone down in the last two or so days. I’d be sad if I wasn’t so bemused by it all!

Also interesting: you can input other people’s @twitter handles, and get their results. So I did. Apparently @PeteCashmore (at Mashable) is worth a shade under $40K US, @JeffBullas (a digital marketer in Sydney) is worth over $41K, and @JasonYormark (a marketing VP in Seattle) is worth over $62K! (And Jason Yormark has sent less than 4,000 tweets! I’m pretty jealous of that…! But I’ve tweeted more than @PeteCashmore… hmmm…)

So – want to try it? The site’s called “SNPros” (short for “Social Networking Professionals) and the image credit for today’s piece is at http://www.snpros.com/twitter/KRidwyn

Have a lovely day, all!

I’m about to celebrate my 2,000th tweet. And I’m pretty stoked about that. I love twitter. I miss my tweeps when enforced absences keep me from checking my tweetstream. I know that I can’t write as fluently, coherently or beautifully as fionawb did in her post about her use of twitter, but I can and do echo her sentiments. And I’m pretty stoked to be hitting this 2,000th milestone!

Tweet on!

:p

I started my first blog in July of 2010, as an assessment piece for the “Information Programs” course in the Masters in IT that I’d just started at QUT. I found it again last week.

One of the posts I wrote back then, on ‘online identity’, still rings true for me in 2012, so I thought I’d re-visit the topic. Firstly – my original blog entry…

Three questions to ensure your online identity is secure yet still effective

BY CERIDWYN, ON AUGUST 6TH, 2010

I bet you never thought that what you write online could get you killed. But the threat is real. And with the exponential growth in new technologies, and new apps for existing devices, the possibility of it happening to you, gets larger every day. Don’t believe me? Just ask Leo Hickman, journalist for The Guardian, in the UK, who became a Foursquare cyberstalker.

“Louise has straight, auburn hair and, judging by the only photograph I have of her, she’s in her 30s. She works in recruitment. I also know which train station she uses regularly, what supermarket she shopped at last night and where she met her friends for a meal in her home town last week. At this moment, she is somewhere inside the pub in front of me meeting with colleagues after work.

Louise is a complete stranger. Until 10 minutes ago when I discovered she was located within a mile of me, I didn’t even know of her existence. But equipped only with a smartphone and an increasingly popular social networking application called Foursquare, I have located her to within just a few square metres, accessed her Twitter account and conducted multiple cross-referenced Google searches using the personal details I have already managed to accrue about her from her online presence. In the short time it has taken me to walk to this pub in central London, I probably know more about her than if I’d spent an hour talking to her face-to-face.”

 

CC image courtesy pigliapost athttp://www.flickr.com/photos/pigliapost/2071610400/

Scared yet? But you don’t need to be. You just need to be careful what you share online. Find that fine line between ‘enough’ and ‘too much’. I have very clear boundaries which I will not cross when it comes to sharing information online. Here are the three questions I continually ask myself, to check I’m not crossing those ‘lines in the sand’.

1. What do your images say about you?

Google me. Please. Through facebook, you’ll find that I’m a mum of three. You might even find that my children are 5, 2, and 1. But it’s not likely that you’ll find their names. And I challenge you to find a photo – or video – of them anywhere on the net. If you do – please contact me and let me know, so I can remove it! Am I paranoid about security? Maybe. But I’d prefer to err on the side of caution when it comes to the safety and wellbeing of little ones who rely on me to be responsible. When they are older, then they may choose what information they want to reveal about themselves. Until then, I will NOT compromise their security. That’s a ‘line in the sand’ on which I refuse to compromise. But that’s me. Find your own standard, whatever you are comfortable with. Would you find those photos / that video of you at last year’s office Christmas Party funny? Or embarrassing? Remember – future employers also have internet access!

2. What are YOU saying about you?

It’s all too easy to think that when we type words into a computer in the privacy of our own home, we’re talking into a vacuum. But every post on a SNS sends that message to everyone you’re linked with. Want to share that you’re ‘inspired by finishing a brilliant novel’? Fine. Excited about ‘going to look at property?’ Also fine. Just don’t forget you’ve sent such messages, otherwise when you meet someone IRL that you messaged, and they bring it up, you’ll be surprised at how much they know! As Jenica Rogers said in her IOLUG presentation (2009) ‘be ready to accept whatever consequences you might encounter’. But my own ‘line is the sand’ comes to PII, and situations where I might accidentally compromise my own security. Sharing ecstatically that ‘I’m heading away tomorrow for a week-long cruise’, when I’ve already shared my address, is just asking for trouble, don’t you think?

3. What are you NOT saying about you?

This post, so far, has been pretty anti-‘online identities’. But that’s not actually my opinion. As site moderator for goodoldtalk.com, I find it not just important, but essential, to have an effective and up-to-date online presence. But if you had stopped reading before you got to this question, you never would have known that. Hence my point – what are you NOT saying? Are you just sharing one side of the story, one opinion, which doesn’t accurately reflect who you really are? If you share only the superficial, then that will be the picture that people build up of you. So share the mundane, from time to time, but make it a priority to share the worthwhile of who you are and what you do, on a regular basis. Just make sure that you be ‘real’. Don’t massage the truth so much that you end up making stuff up. When you’re discovered, it’ll look really bad. But again – you’ll need to find your own ‘line in the sand’ for this one.

So there it is – my three questions. What are yours?